We all know that getting your name out there among the teen or senior market is all about using the tools that they use and Social Media is the major tool that this age group seems to use every day!  But how do you use these social media tools such as Instagram (which is where most of them are these days) without being annoying?  How many times should you post?  What types of posts will they respond to?

I have long been a fan of going straight to the source.  Asking your target market these questions.  Getting together some of your spokesmodels or clients and setting up an informal focus group.  Take them to coffee or have a pizza party and get this information right from the source.  I actually focused my presentation at WPPI on a video I did that shared what my clients said in a small focus group where I asked them questions about what they wanted from their sessions.  It was so interesting to get into the minds of my target market.

Well today we are getting into their minds and hearing it right from the source!!  Sara Cooney is an aspiring photographer and a teenager, two things that make her the perfect resource for the information senior photographers need!  Sara started Sara Cooney Photography when she was a junior in high school and she photographs seniors, dancers, families, couples, musicians and has been a second shooter on a few weddings, which she plans on doing more of this year.  Sara spent one semester at the University of Rhode Island and now will be attending the New England School of Photography in October to pursue her dream.

“I am determined to become a successful photographer in the future, and I am doing all that I can now to make that happen,” said Sara.

I just love that Sara knows what she wants and is going after it!!

Sara contacted me about sharing some insights into the teen market and I am so glad she did!  I can’t wait to continue to feature Sara in a monthly video post where she will share all the things we as senior photographers want to know!  This is going to be a valuable resource!!

Sara’s first video post is all about How to post on Instagram without being annoying!  This video provides great tips on how much is too much posting, what types of things teens want to see you posting and so much more!!  Seniorologie is so excited to share the video below!  Thank you Sara for giving us such great information on the teen market!!