et me guess...you've tried all the genres - weddings, newborns, families, etc. - and you know seniors is where your heart is! You are ready to become the go-to senior photographer in your area and book your calendar with senior clients. And you are ready to get the help you need to make this happen!
Because you've tried the one-subject, self-paced course or online membership, but haven't gotten exactly what you needed. Maybe you have been googling and youtubing to piece together what you need with not so great results! I know because I've done it too, trying to find the quick fixes to create a successful senior photography business!
But what i wish I had was someone to show me step by step guidance to build every aspect of my senior photography business.
have been where you are, stressed, not making as much of a profit as I hoped, trying to do all the things, needing answers to questions and feeling overwhelmed. With lots of hard work, strategies and experience, I have pushed to get through it and come out the other end. I want you to be less stressed, more successful and more profitable in a senior photography business you love!
Every senior photography business is different and your education should be based on your specific needs. The Semester is a one-of-a-kind educational experience that allows each student to get the answers to their questions and advice to their struggles that is specific to them. The Semester is a six month program that will level-up your senior business, get all the things you know you need to do done and give you a clear direction that you are looking for in your business.
I will be teaching live monthly seminars via zoom (recorded) on topics that relate to the senior photographer. These seminars will be in-depth workshop type classes that will include actionable items (and homework!) to elevate your business. Topics will include:
+ Pricing and IPS
+ Senior Spokesmodel Teams
+ Client Experience & Management
+ Email Campaigns
+ Social Media
+ Booking Clients
+ And More Including general business topics!
Each student will receive two mentorship phone calls - one at the beginning of the semester to see where you are and assess your specific needs and one at the end of the semester to ensure you have what you need to continue to elevate your business. Mentorship calls will include:
+ What's working for you
+ What's not working for you
+ Specific tasks catered to your business
+ What your business needs MOST
+ In-Depth feedback on your individual business
A private FB community for semester students only that will continue long after the semester has ended! This will be a place where all students can not only support each other before, during and after the semester but a place to ask questions, share ideas, celebrate successes and more! The community will be:
+ A place to be a part of a supportive group of peers
+ A place to ask questions and get answers
+ A place to find support through the good and the not so good
+ A place to vent if needed
+ A place to celebrate successes and share wins
+ A place to share and learn about new ideas
One thing I wish I had had when I was building my business is access to someone who has been there! With the app Voxer and email, students will have unlimited access to me when you need it. The ability to simply ask a question and get an answer form an experienced senior photographer is what this is all about. With specific office hours, you will be able to get help from your coach and mentor when you need it!
Having a strong online presence is vital to attracting your ideal client which is SENIORS! I will take a look at your website, social media and portfolio and suggest small critiques of what you can do to elevate your online presence and give you the best shot at getting the senior inquiries and bookings you deserve!
The Individual Critiques will include:
+ A look at your social media channels, your profiles, your activity, your engagement and more to level up your social media!
+ An in-depth look at your website, all the pages, branding and more to make sure you are speaking to your ideal client.
+ Your photography portfolio, posing, editing and more to help you be the best you can be and stand out from the rest!
There is nothing like being at an in-person retreat with like-minded photographers to really push you in the direction you and your business need to go! This optional two day retreat will be held in May 2021 and will include:
+ In-person bonus education for Semester students
+ Time to work on your business with personalized attention from Leslie
+ A styled senior session!! Who doesn't love the chance to shoot with guidance on posing, communicating, lighting and more?! My models will be there for you to create amazing images to give your portfolio fresh content.
+ Branding photos for each student!! You may not love to be in front of the camera but in front of the camera you need to be! The branding photo session will give you updated headshots and other photos to use on your social media and website so you can show the person behind the business and attract clients.
I started my business by photographing a little bit of everything from kids to pets to weddings and more. I realized that my market did not know what senior portraits were and thought that the yearbook photos with the black drape was all they could have!! I decided right then to create a senior market by offering something different and something no one in my area knew existed.
After struggling for years to figure out what to do to create this market that didn't exist at the time and having tons and tons of questions with no one to turn to, I finally figured out through lots of trial and error what works! And I have been growing my senior photography business ever since to become the go-to senior photographer in my area and consistently making six-figures each year!
I have a passion for helping other photographers do the same! I help photographers from all over the world find the confidence to build a successful senior photography business they love!
Part Mastermind + Part Mentoring + Part Coaching + Part Workshop =
ALL AMAZING EDUCATIONAL EXPERIENCE FOR YOU AND YOUR BUSINESS!!
"When I first started I had nothing, no website, no social media, nothing. I reached out to several people online not knowing where to start to get help building my brand and my business. She was so kind and so responsive, while others dismissed me or never got back to me. I was a total stranger to her and she was always there to help. Fast forward to a moment when I was freaking out, not knowing what to do so I quickly sent a DM to her and like magic she was there to help me. Even now, if I am struggling in a moment I say to myself...what would Leslie do? She gives me confidence I need, support I need and so much more! I know there are so many out there to choose from but she truly has been a life saver and you will gain so much in friendship and business by working with her!"
"Leslie is super authentic and real. She is very relatable and is open in offering sound advice that truly helped me in MY business. She is an amazing senior photographer who can give real life experience and guidance which has been super valuable! "
FROM PAST EDUCATIONAL CLIENTS
The optional in-person retreat will include lodging and some meals as well as in-person education and a styled photoshoot.
Absolutely!! And I encourage you to take full advantage of me during the six months and ask me anything and everything! I am here for you!!
What's included in the in-person retreat?
Can I ask questions inside the semester that are unrelated to monthly seminar topics?
Each month, I will host a seminar in which I will present educational information on the following topics: Email Marketing For Senior Photographers, Social Media Marketing, Pricing, Client Experience, Creating a Brand Seniors Can't Resist, Senior Posing and more.
What topics will be covered in the seminars?
You will receive an email by Dec 1. A retainer of one month of the Semester cost is required to secure your spot in the program.
When will I be notified that I am officially a semester student?
Because of the small, intimate number that will be enrolled I want to make sure that every student is committed not only to the program but to me and each other. I want to ensure that each student is a good fit for the program and content so everyone gets the MOST out of this unique experience.
Are you choosing who will be the best fit for the mastermind?
Absolutely not! All photographers are welcome and the content can be applied to any genre!
Each seminar/workshop is recorded and all students have access to the recording via our Semester Student Hub. You will be able to watch it as many times as you want and view the slideshow as well as other goodies from each month.
Do I have to be a full time photographer or only a senior photographer to participate?
What if I can't make a monthly call...will I still be able to get the info?
The next round of the Semester will kick off January 2023! You can choose between a May retreat or a November retreat. All Seminars are recorded to watch at your convenience.
When does the semester begin and when do the seminars take place?