Choosing Senior Photography:
- How personal branding led Paige to discover senior photography as her niche.
- The challenges of building a senior photography business in a market unfamiliar with the concept.
The Joy of Working with Teens:
- Paige’s love for capturing the spirit, hope, and possibilities of teenagers.
- How her background in fashion influences her styling and approach to senior sessions.
Evolution of Senior Photography:
- Changes in client behavior and expectations, especially post-COVID.
- The shift from engagement on Instagram to a quieter, more private browsing style.
Challenges with Senior Model Teams:
- How the dynamics of senior model teams have shifted, including scheduling and referrals.
- Adjusting team strategies to adapt to current trends in senior photography.
Advice for Senior Photographers:
- The importance of leaning into personal branding to attract ideal clients.
- Why authenticity and self-awareness are key to navigating industry changes.
Actionable Takeaways:
- Clarify Your Branding:
- Reflect on who you are as a photographer and what makes your work unique.
- Define your dream client and tailor your messaging to attract them authentically.
- Adapt to Social Media Changes:
- Focus on creating content that resonates with your target audience’s current habits, even if it means less engagement and more passive viewership.
- Embrace Personal Connections:
- Build lasting relationships with clients to create lifelong advocates for your brand.
- Stay engaged through follow-ups, social media, and offering services beyond senior photography.
- Streamline Senior Model Teams:
- Simplify the structure and scheduling of team activities to fit modern clients’ busy lives.
- Focus on quality interactions rather than high participation rates.
- Stay True to Yourself:
- Resist trends that don’t align with your values or style, even if marketed as essential for “reaching Gen Z.”
- Authenticity will always attract the right clients.
By following these insights, photographers can confidently navigate the evolving senior photography landscape while staying true to their artistic voice.
Links & Resources:
- Paige’s Website – Discover resources, podcast episodes, and blogs on systems and client management.
Join the Conversation:
Have questions? Tag us on @seniorologie and let us know!
Don’t Forget to JOIN The Bundle Waitlist
Paige is a contributor to The Seniorologie Bundle which is a jam-packed educational resource for photographers that includes over 20 courses and templates for one low price of $97! The Seniorologie Bundle will be available on February 10th but you can get early access and a bonus private podcast episode with practical advice from industry experts by joining the Bundle VIP List HERE.
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