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Episode #7 – YOUR IDEAL CLIENT

“Ideal Client” may be a buzz word in our business but it is a buzz word for a reason.  By figuring out your ideal client, you can specifically target those clients with your marketing, eliminate competition and attract only those clients who value you specifically.

In Episode #7 of The Seniorologie Podcast, I share with you how defining your ideal client gives you a roadmap to knowing exactly who you and your business serve and allows you to speak directly to those people in everything you do including social media posts, marketing and more!

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 7:

• You Can’t Photograph Every Senior – And honestly why would you want to?  By defining your ideal client, you can serve those clients specifically and not worry about the rest!
• Know What To Say – When you know exactly who your ideal client is, you will know the right thing to say!  Speaking directly to someone rather than trying to attract the masses gives you the clients that truly value you and what you offer.
• You Attract Those That Are Similar To You – What is that saying…”Birds of the same feathers, flock together!”  Figure out who you are and you will attract those that are similar to you.
• Love Yourself And Others Will Too – Make sure you are loving yourself and loving your business because that will be so attractive to others!!