“Ideal Client” may be a buzz word in our business but it is a buzz word for a reason. By figuring out your ideal client, you can specifically target those clients with your marketing, eliminate competition and attract only those clients who value you specifically.
In Episode #7 of The Seniorologie Podcast, I share with you how defining your ideal client gives you a roadmap to knowing exactly who you and your business serve and allows you to speak directly to those people in everything you do including social media posts, marketing and more!
The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers. Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.
Highlights from Episode 7:
We're busy curating all the best resources, trends, and opportunities for creative women in business - just like you!