It’s been said that your website is your first impression to potential clients. It is a way for them to see your work, find out information about you and see that you are a legitimate business. And when working with teens who are extremely savvy in the web world, your first impression needs to catch their very short attention spans.
So how do you know when you should update your website and what are the key ingredients to a successful website?
I’ve been on a year-long journey to update this website but what prompted me to start this journey? As a senior photographer and educator to other photographers, I felt like it was time for a change. I’ve had this site for five years and it has gone through two updates so far and now I’m working on the third. But why?
Originally, this was strictly a blog. I used a free design that was provided by someone that I did a trade with so it was very simple. The first design really concentrated on the idea that ‘ologie’ was old and vintage. But I realized very quickly that the vintage and old vibe didn’t meet all my potential readers vision and the senior industry is constantly changing so the blog needed a look that would be attractive to the changing styles in the industry.
After the first look, I got a professional to revamp the site. We updated the look and tried to highlight the other aspects of the business. While the first site was all the blog, after a few years Seniorologie ventured into events and other things that really needed to be front and center and easy to find. So we updated it to highlight things such as workshops, shoot outs and more.
Now that we are five years into this, I realized that there is so much more we could be offering our readers so another look is on its way! Changing the style to a more updated look while still being teen friendly is our goal. Adding new features to go with our new ideas is another goal.
So what can you take from our experience in updating our site to know if you should update yours? Here are a few reasons why you might update your site.
Here are a few web designers we have worked with or heard great things about that could help you on your journey!
If you are in the process of updating your website, we would love to hear from you! And if you are willing to share a before and after, we would love to feature it!! Send us an email at info@seniorologie.com or comment below!
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