Today I’m sharing 3 updates to make on your senior photography website to convert potential clients into clients. It’s no secret that there are several photographers to choose from these days. In a sea of photographers, it’s important to differentiate yourself and your business! A great way to do this is to keep your photography website up-to-date, relevant, and stocked with helpful information.
Whether you have a fully built-out website, you’re just getting started with your online presence, or you’re somewhere in between, I’m here to help you take your website to the next level. So, let’s jump in!
First, we have the importance of keeping your senior portfolios displayed on your website fresh. This might be the most important part of your website! Your photography portfolio is your visual resume, and it should showcase your talent. Use the photos to highlight various styles, locations, and themes to appeal to a broad audience. Regularly updating this section is crucial to keep potential clients engaged with your evolving skills.
Next, consider creating a blog on your website to feature behind-the-scenes stories. You could specifically feature photoshoots and highlights from recent sessions. Show potential clients what it looks like to work with you. This not only adds a personal touch to your website but also keeps your audience excited about your work. Remember, having an updated and dynamic portfolio on your website speaks volumes about you, your skills, and your business!
It’s important to keep your portfolio up to date, and it’s equally as important to have information about the personalized senior experience that you offer on your website as well. Letting potential clients know you offer a personalized experience can set you apart. However, they won’t know unless you tell them about it! So, dedicate a section on your website that outlines the journey you provide for high school seniors.
Then, be sure that you are communicating your process. Clear communication about your process can set you apart, especially with parents. Share details on location options, wardrobe guidance, and any unique services you offer. Upfront information can help potential clients envision the experience and understand the value you bring to a photo session. The more they can see themselves in the process, the more likely they are to book you!
Next, build trust and credibility on your website by including client testimonials and success stories. If you don’t have any client testimonials to feature, ask for them! Reach out to past clients and invite them to provide a testimonial. When clients have a great experience with you, they will be excited to tell others about their positive experiences.
Then, add these testimonials to your website! You can feature testimonials in one specific section of your website or sprinkle them throughout. Whether it’s quotes, photos, or even video testimonials, including authentic stories can create a powerful narrative. Hearing about positive experiences from others can build confidence in potential clients and reassure them that they’re making the right choice.
There you have it – 3 updates to make on your senior photography website! Remember, featuring fresh and relevant photos, providing clear communication about the personalized experience, and including client testimonials and success stories are all things that you can do to take your website to the next level.
Take time to regularly update your website to reflect your growth and evolving style. Always ensure that the information provided on your website is clear and correct. Your website should always be growing with you and your business.
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