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What is the quickest way to stand out, establish trust and convey who you are and why you do what you do?  VIDEO!!!  Video marketing is so important when it comes to connecting with teens and booking senior clients.  There are tons of photographers so you have to be able to set yourself apart and a great way to do that is through video!!  Still photos are beautiful and can showcase your talent but they only tell part of the story.  Video can share with potential clients more of what it is like to work with you, you can showcase why you are different than the next photographer and you can connect with the person watching in a different and better way than just sharing a still photo.

In today’s episode, I am sharing some of the common thoughts I’ve heard from photographers as to why they haven’t used video yet when it comes to marketing and tips on how to use video!  I share with you the equipment I use as well as ideas of what type of videos to make and where to post or share those videos!

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 27:

• Equipment to Use to Create Video – Surprise…YOU ALREADY HAVE IT!!  You don’t need fancy equipment and you don’t need to spend a ton of money to start producing videos to market your business to seniors!  I will share what I used and how you most likely already have these items!
• How To Get Comfortable Doing Video – I get it!  We are not used to being in front of the camera!  But we have to start showing ourselves and our personalities to connect with potential clients!  I will share with you tips on how to get comfortable in front of the camera!
• What Types of Videos To Make –  You’ve got the equipment and you are ready to get over your fear and get in front of the camera but what types of videos do you make?  What works when it comes to video marketing to seniors?  Listen to the list of ideas I share in this episode.
• Where To Post Videos –  Once you have made the videos, what do you do with them?  How do you share them and where?  I will give you a list of where to share and which types of videos work best on which platforms!
• Free Download!!  To help you with video marketing, grab the free download!!  Just click HERE!!

If you enjoyed this episode, I would love to hear from you!!  Share your thoughts on social, tag @seniorologie and you just might be featured on our Instagram!!

If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free.  It is a great place to ask questions, get to know one another and support each other.  And if you need someone to talk to, reach out to me!  I am here for you!  You can email me at info@seniorologie.com or DM me on Instagram @seniorologie!  I am happy to listen, talk, and support you however you need!!

For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more!  Just click HERE!

xoxo,

Leslie