What is the quickest way to stand out, establish trust and convey who you are and why you do what you do? VIDEO!!! Video marketing is so important when it comes to connecting with teens and booking senior clients. There are tons of photographers so you have to be able to set yourself apart and a great way to do that is through video!! Still photos are beautiful and can showcase your talent but they only tell part of the story. Video can share with potential clients more of what it is like to work with you, you can showcase why you are different than the next photographer and you can connect with the person watching in a different and better way than just sharing a still photo.
In today’s episode, I am sharing some of the common thoughts I’ve heard from photographers as to why they haven’t used video yet when it comes to marketing and tips on how to use video! I share with you the equipment I use as well as ideas of what type of videos to make and where to post or share those videos!
The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers. Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.
Highlights from Episode 27:
If you enjoyed this episode, I would love to hear from you!! Share your thoughts on social, tag @seniorologie and you just might be featured on our Instagram!!
If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free. It is a great place to ask questions, get to know one another and support each other. And if you need someone to talk to, reach out to me! I am here for you! You can email me at firstname.lastname@example.org or DM me on Instagram @seniorologie! I am happy to listen, talk, and support you however you need!!
For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more! Just click HERE!
We're busy curating all the best resources, trends, and opportunities for creative women in business - just like you!