Podcast: Play in new window | Download

Subscribe: RSS

When it comes to photography, we all know the power of showing our own personality. In this post, we are going to dive into personal branding. Personal branding is the process of creating a unique and authentic image of your business. This image you create aligns with your values, personality, and target audience. It shows your clients and potential clients who you are, what you do, and what you are about.  It tells your story and sets you apart from your competition. So how can you use personal branding to make an impact in your senior photography business? Let’s find out! 

How to Use Personal Branding in Senior Photography 

Defining Your Brand Identity

To effectively use personal branding, you first need to define your brand identity. You need to know who you are and how you operate within your business. What sets you apart from those around you? Start by asking yourself, “What makes my senior photography business unique?” “What can I offer that no one else can?” “How is my personality conveyed in my business?” Consider your style, your approach, and the experience you want to offer your clients. Take some time to brainstorm. Write down the words that come to mind and the concepts that represent your brand. 

If you are a big visual person, create a mood board for your business! Pull words, photos, color palettes, objects, etc. that reflect you and your business. Your brand identity should encompass every part of your business. This includes your shooting style, editing techniques, and overall aesthetic. Think about the emotions and messages you want to convey through your work. Think about how you want your client to feel. A clear and compelling brand identity will help you attract the right clients and stand out in an ever-so-crowded market.

Story Telling Through Visuals

Once you’ve defined your brand identity, it’s time to tell your story! As you already know, photography is a powerful medium for storytelling. But how can photographers utilize visual elements to show their brand effectively? Start by curating a portfolio that showcases your unique style and approach. Your portfolio should highlight your best work and demonstrate consistency in terms of editing style, composition, and colors. This will help create a cohesive visual language that resonates with your target audience. In addition to your portfolio, social media platforms provide an excellent opportunity to build and showcase your personal brand. Use it to your advantage!! Share behind-the-scenes glimpses of your work, offer photography tips, and let your personality shine through your captions and stories.

Building Trust and Authentic Relationships 

Personal branding is not just about aesthetics. It’s also about building trust and fostering authentic connections with your clients. How can you establish yourself as a trusted authority in the senior photography industry? Firstly, focus on providing an exceptional client experience. From the first point of contact to the final delivery of their images, ensure that every interaction reflects your brand values. Personalize your services and go above and beyond to exceed your client’s expectations. Secondly, leverage testimonials and reviews from clients to build social proof.  Display them on your website and social media to establish credibility and trust with potential clients. Lastly, actively engage with your audience both online and offline. Be a part of community events, and stay on top of comments and messages online.

How to use Personal Branding in Senior Photography 

Defining your brand identity, storytelling, and building connections are key to harnessing the full potential of personal branding. I want you to consider how you are incorporating personal branding into your photography business. Are you taking advantage of every opportunity to let your personality shine? If not, it’s time to put what you’ve just learned into practice! 

Resources

If you need more help with growing your senior photography business, making 4 -figures per senior session, and becoming the go-to senior photographer in your area, this is for you! The Seniorologie Semester is a six-month coaching program specifically designed for you!  This program includes marketing to seniors and parents, building websites that convert visitors into clients, pricing your work for profit, and so much more! The Senioroligie Semester is currently open for enrollment! If you are ready to take the senior side of your business to the next level, book senior clients on repeat, and make 4 figures per session, sign up today! You can learn more about it by visiting www.seniorologie.com/semester.