This week our Topic Tuesday was all about Welcome Guides – how we send them to our clients and how we educate our clients on our services.  Another important education tool is a Product Guide.  This type of guide is a great thing to give your clients so they can start to learn what you have available, the costs and what they may want to purchase.

Leah Remillet of Go4Pro Photos and The Thriving Photographer has created a Pricing Product Guide for you!  This guide is laid out in an online magazine style so it is pretty to look at.  Not only is it pretty and eye-catching but it is full of pages to allow you to display your products and pricing in a way that will grab the attention of your clients and start the selling process.  You can only sell what you can show, that is a proven fact.  So by having a Pricing Product Guide, your clients can see what you offer.

Leah also suggests that you have this printed as a book by your favorite lab so that you can hand this over to your clients at the actual session or order appointment, which are both chances for your products to be showcased and begin the selling process.  I think you could also print this like a magazine using a service such as Mag Cloud.  Anyway you choose to showcase this guide, online, in print or both, will be a great tool to selling your products successfully.

I am a big sucker for anything pretty and well put together, so the minute I saw this, I knew it would be impressive to my clients.  I want to buy my own products now!  I remember moving from online galleries to in-person order appointments in my own business.  And just by doing that, my sales did improve but not by much.  I learned that even though I am a horrible seller when it comes to my own work, I can showcase my products in a way that allows them to sell themselves.  Leah told me that one of the ways to sell without feeling like a used car salesman was to just showcase your products in a way that your clients can see them, touch them and feel them.  And part of that process begins with this awesome Pricing Product Guide.  This really does allow your customers to see your products and pricing in a beautiful way and will get them thinking, even before the session, about what they want for their homes made from the beautiful art you create with your camera.  Sending this online before the session, printing it as a book or magazine to show them at the actual session then following it up with an in-person ordering appointment where the clients can see, touch and feel the actual products will make your sales soar!  Leah knows her stuff, and her ideas are helping me and many others succeed in selling their products!  Thanks Leah!!

This guide has everything!  Every product you can think of, pricing pages, collection pages and much, much more!  Leah has included everything and all you have to do is input your own pricing and photos to complete this guide.  The best part about this is that she includes product photography and wall art example images for you!  You don’t have to actually take a photo of a canvas because she has done it for you!

When you purchase this guide, you get a complete download that includes the following:

• ALL PRODUCT PHOTOGRAPHY IS INCLUDED!!
• FOUR WALL ART EXAMPLE IMAGES ARE INCLUDED (Showcasing, canvases, Frames and Large Prints).
• Thirty Pages, each can be customized for your brand and with your pricing.
• Fully layered PSD files with simple clipping masks.
• Easy Instructions for creating your PDF and preparing your Pricing Product Guide for upload as an e-magazine.
• FAQ Page with all instructions on where to order your book, magazine and digital magazine.
• Instructions for all fonts used.
• Information for all of the vendors showcased in The Pricing Product Guide.
• Grey Masks indicate clipping masks to drop your images, everything else is included and available for your use! (See Gallery Below)