I have been posting a lot about the upcoming photography conference, WPPI, and how it is super important to plan ahead.  If you missed the suggested class schedule, click here.

On that class schedule is, of course, the Seniorologie Class on Thursday, March 14.  However, there are other wonderful senior classes being offered that I would highly recommend.

One of those classes is Beth Forester’s Pricing for Your Senior Business.  I have personally attended Beth’s classes every year at WPPI, and I have always learned a great deal from her.  Beth has a successful Senior Portrait Business in West Virginia, Forester Photo, and she talks a lot about making your business a success even in a small town.

This year Beth’s class is all about pricing!  I personally think pricing is one of the hardest things to figure out when it comes to photography.  I know the theories…price for what you are worth, figure out your cost of goods, how many shoots you want to do and how much you want to make, don’t just do what other photographers do, etc.  But it is still hard to put a number on your work.  It feels so personal because it is just you.  And we all know every other photographer in town is charging way less and giving everything.

Well Beth has figured it out and is sharing what she knows with all of us at WPPI this year during her class Sunday, March 10 at 9 a.m.

Here is a little bit more about Beth’s class…Seniors – Show Me The Money! (I imagine her shouting it in a Cuba Gooding Jr. voice from Jerry MaGuire)