Today is the second episode in the 5-Episode Series all about Leveling Up Your Business in 2021!!

Leveling up is a term tossed around a lot but what does it really mean??  To me it means taking your business to the next level whatever level that may be.  You may be new to the senior genre of photography so leveling up for you could mean, booking more seniors than in the past.  Maybe you have been a senior photographer for a while but you aren’t getting paid as much as you should and leveling up for you could mean raising your prices or adding in-person sales to your business.  Maybe leveling up for you is going from hobbyist to full time photographer and making a living doing what you love!  No matter what the next level is for you, this series is going to give you actionable tips on things you can do differently in 2021 to take your business to the next level.

Some of these items could be things you know you need to do and this will give you the push you need to actually do them or some could be new ideas that you can implement into your business to go to the next level!  No matter what the case may be, I want to help YOU get to the next level for your business in 2021!!

Let’s face it 2020 wasn’t the best year for lots of reasons.  And while you may have kept on shooting, you may not have been emotionally ready to handle anything more.  I get it!  I was in the same boat.  But I am ready to go right along with you and make 2021 the best year yet!!  Are you ready?

In today’s episode of The Seniorologie Podcast, I am sharing 3 marketing techniques and how you can take those to the next level this year!!

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 34:

  • Create a Strong Social media Presence  – You probably already know you need to be on social media to attract teens to your business!  But are you using social media the right way to attract teens to your business??  Posting pretty pictures just doesn’t cut it anymore!!  In order to get teens to book you for their senior photos we have to connect with them in some way and we need social media to do that!  Social media is our face to face interaction in today’s world so we have to speak to teens through our posts, captions, stories and more like we are talking to them in person and connect with them on a deeper level.
  • Email Marketing to Seniors –  We can’t put all our marketing eggs in one basket!  What would happen if social media was gone tomorrow?  What would we do?  That is exactly why having an email marketing strategy is a great way to market our businesses to teens!  Email marketing is something we own, it does not have algorithms and we can send what we want, when we want to our list.
  • Word of Mouth Marketing – Yes, this is still a great marketing tool!!  But we need to think about word of mouth marketing in a new way…social proof!!  We have always hoped our senior clients would share their experiences with their friends in the form of social proof so the first step is to make sure you are giving each and every client an amazing experience!!  In order to take it to the next level, ask for social proof or client testimonials!  Yes, its ok to ask your seniors to give you social proof!!  In this episode I give you a few ways you can do that!!

And if you enjoyed this episode, I would love to hear from you!!  Share your favorite tip from today’s episode on social or share a screen shot of the episode on social, tag @seniorologie and not only will you be featured on our Instagram but you might win $200 off the enrollment of The Seniorologie Semester!!

The Seniorologie Semester is a six month intensive educational program for senior portrait photographers to help build your senior photography business the right way.  This program will dive deep into your business and help you make the changes you need to make in order to become the go-to senior photographer in your area.  This is not an online course where you do it on your own.  I will be there guiding you through six months of topics in monthly seminars, one-on-one calls, and an in-person retreat that is included in enrollment.  This is everything you need to know and more about running a complete senior photography business!!  Monthly topics include branding, websites, pricing, in-person sales, social media and social media marketing, email marketing, client communication and workflow and so much more!

***If you are ready to gain clarity and direction to revamp your senior photography business into one that is not only successful but one that works for you with the help of someone who has built a successful six-figure senior photography business, then The Seniorologie Semester is for you!!  To find out more or enroll, click HERE***

If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free.  It is a great place to ask questions, get to know one another and support each other.  And if you need someone to talk to, reach out to me!  I am here for you!  You can email me at or DM me on Instagram @seniorologie!  I am happy to listen, talk, and support you however you need!!

For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more!  Just click HERE!



Seniorologie Podcast Episode 34 – Level Up Your Marketing


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