podcast for senior photographers

podcast for senior photographers who want to build successful senior photography businesses

Today starts the new season of The Seniorologie Podcast!!  And we are going to kick things off with a bang or better yet a 5 day series of episodes designed to help you Level Up Your Senior Photography Business in 2021!!

Leveling up is a term tossed around a lot but what does it really mean??  To me it means taking your business to the next level whatever level that may be.  You may be new to the senior genre of photography so leveling up for you could mean, booking more seniors than in the past.  Maybe you have been a senior photographer for a while but you aren’t getting paid as much as you should and leveling up for you could mean raising your prices or adding in-person sales to your business.  Maybe leveling up for you is going from hobbyist to full time photographer and making a living doing what you love!  No matter what the next level is for you, this series is going to give you actionable tips on things you can do differently in 2021 to take your business to the next level.

Some of these items could be things you know you need to do and this will give you the push you need to actually do them or some could be new ideas that you can implement into your business to go to the next level!  No matter what the case may be, I want to help YOU get to the next level for your business in 2021!!

Let’s face it 2020 wasn’t the best year for lots of reasons.  And while you may have kept on shooting, you may not have been emotionally ready to handle anything more.  I get it!  I was in the same boat.  But I am ready to go right along with you and make 2021 the best year yet!!  Are you ready?

In today’s episode of The Seniorologie Podcast, I am sharing 2 things you can do to level up your brand!

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 33:

  • Building a Brand Foundation  – we talk about branding a lot!  But have you ever sat down and really built your brand foundation??  Your brand message and your brand strategy are part of the foundation!  A lot of us skip to the colors, logo, fonts and marketing without really thinking about what our brand stands for and what message we want to send!  With Gen Z, they are all about brands that stand for something and brands they can connect to so what will your brand stand for in order to connect with your potential Gen Z clients?
  • Personal Branding –  Today’s branding is all about getting personal!!  Gen Z buys not only from brands they connect with but the person behind that brand.  They want to build relationships with a person first before hiring them for their senior photos.  And while posting great photos of seniors on social media is great because it shows what you can do, what Gen Z really wants to see is who you are, how you will make them feel, if they like you and trust you before hiring you.  The only way to do that is to use yourself in your branding and marketing!  In 2021, you have to start showing your face and letting your audience hear your voice to stand out in a crowd and be the photographer your ideal client picks!!

To help you build your brand foundation, I created a freebie worksheet for you!!  Download HERE, take some time and think about the answers to the questions and fill it out!  I would love for you to share it with us either by posting it inside the Seniorologie Community on Facebook or by sharing it on social and tagging @seniorologie!!

And if you enjoyed this episode, I would love to hear from you!!  Share your thoughts on social, tag @seniorologie and not only will you be featured on our Instagram but you might win $200 off the enrollment of The Seniorologie Semester!!

The Seniorologie Semester is a six month intensive educational program for senior portrait photographers to help build your senior photography business the right way.  This program will dive deep into your business and help you make the changes you need to make in order to become the go-to senior photographer in your area.  This is not an online course where you do it on your own.  I will be there guiding you through six months of topics in monthly seminars, one-on-one calls, and an in-person retreat that is included in enrollment.  This is everything you need to know and more about running a complete senior photography business!!  Monthly topics include branding, websites, pricing, in-person sales, social media and social media marketing, email marketing, client communication and workflow and so much more!

***If you are ready to gain clarity and direction to revamp your senior photography business into one that is not only successful but one that works for you with the help of someone who has built a successful six-figure senior photography business, then The Seniorologie Semester is for you!!  To find out more or enroll, click HERE***

If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free.  It is a great place to ask questions, get to know one another and support each other.  And if you need someone to talk to, reach out to me!  I am here for you!  You can email me at info@seniorologie.com or DM me on Instagram @seniorologie!  I am happy to listen, talk, and support you however you need!!

For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more!  Just click HERE!



Seniorologie Podcast Episode 33 – Level Up Your Brand in 2021


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