Episode #9 – Corporate Strategies for Creative Businesses

From photography to moonshine, today’s podcast is an interview with Courtney DeLaura who specializes in helping individuals and businesses create plans and strategies for success.

In Episode #9 of The Seniorologie Podcast, I interview Courtney on her journey as a photographer and as a corporate communications director and ask her what photographers can learn from her experience in both worlds.

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 9:

  • It’s 20% shooting and 80% Business Tasks – This can suck for some creatives but learning some corporate tools can really help creatives handle the business side of things.
  • Don’t fly-by-the-seat-of-your-pants – Waking up one day and trying this or another day trying that, can be exhausting and frustrating!  Having a plan in place can help you be consistent within your business.
  • Take time away from the everyday – Every photographer needs to step away from the day-to-day of their business, maybe attending a conference or retreat, to really plan and strategize for their business.
  • Make a strategy for your business – Don’t just throw a strategy at the wall and hope it sticks!  Plan it out and realize that it takes time to build a business.


The Seniorologie Podcast Episode 9 – Corporate Strategies for Creative Businesses


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