Social media can be our best friend and our worst enemy. As senior photographers we not only have to be good at taking photos and everything that goes with camera settings, lighting, posing, etc. We also have to be good at marketing! One of the best ways to market to high school seniors and parents is through social media! Everyone is on social so whether you love it or hate it, it is a great tool to get in front of potential clients, and learning how to use it to your advantage will help you book more clients! In this post, we’re diving into a topic that’s essential for every modern senior photographer – how to use social media trends to your advantage.
First up, let’s talk about one of the most obvious trends in the social media world…IG reels! This feature has taken the platform by storm, allowing you to create short, engaging video content. You can also share these videos on Facebook now that Instagram and Facebook are all under Meta. And you can even repurpose these videos as TikToks…so really it’s a win, win-win. If the thought of creating IG reels from scratch has you feeling uncomfortable, you are not alone. We ALL struggle with getting in front of the camera and putting ourselves out there. But the beauty of IG reels is there are so many different approaches to creating them!
Here are a few ways you can use Reels to showcase your senior photography business:
TikTok isn’t just for dancing and lip-syncing; it’s a valuable platform for promoting your senior photography business! TikTok has been all the rage for a few years now, and honestly, we know why! Let’s break down how you can use TikTok for your business:
Alrighty, moving on to tip #3: Pinterest! We all love Pinterest. From home decor, recipes, clothing, party planning, photography inspo, and more, Pinterest has it all. Pinterest’s Story Pins have gained popularity for visual storytelling. If you haven’t considered incorporating Pinterest into your social media strategy, this might just be the perfect next step for you!
Here’s how you can use Pinterest story pins to your advantage:
Okay, tip #4 is all about going live! Live streaming is a fantastic way to engage with your audience in real time. I know it might seem nerve-wracking at first, but the more you do it, the more comfortable you will feel! Going live really is a great way for your audience and potential clients to see who you really are and get to know you! This can make such a difference in a client when they are contemplating whether or not to book.
Here’s how you can incorporate going live into your senior photography business:
Last but absolutely not least, our last trend of the day is Influencer marketing! Influencer marketing is a powerful tool for growing your senior photography business. I would argue the best way to utilize influencer marketing is through having a spokesmodel team! If the idea of having a spokesmodel team is new to you, be sure to check out my podcast series on spokesmodel teams! We dive deep into how to create a team, find the right people, and manage your team throughout the year.
If you aren’t sure you are ready for a full team, consider starting with these tips:
Whether it’s Instagram Reels, TikTok for Business, Pinterest Story Pins, live streaming, or influencer marketing, these trends are your opportunity to shine in the digital world. Remember, staying current with social media trends and being creative in your approach can set you apart from the competition. Tailor your content to your unique style, and don’t be afraid to experiment.
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